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SEO for exhibit builders

Buyers are Googling the exhibits you build. You’re on page 3.

We fix your exhibit company’s own website so it shows up higher when buyers search for a booth builder. Then more of those buyers send a quote request.

Example Google results for “custom trade show exhibits”. Your company is result 25, on page 3. We rewrite the page, and the target is result 5, on page 1.

Example companies. Dollar figures = monthly searches (480) × typical share of clicks at each spot × Google’s ad price for this search ($50).

New buyers pick a favorite before they ever call you.

73%of engineers rely on vendor websites and technical publications.TREW 2025
~60%of the buying process happens before the buyer talks to sales.TREW 2025
77%buy from the vendor they ranked first, before any contact.6sense 2025
$22–75is what Google’s ad tool prices one click at on searches like these.Google Ads, Oct 2026
What buyers search

What buyers type when they need an exhibit builder.

Real US searches from Google’s ad tool, October 2026. We pick 10–20 like these for your list.

SearchSearches a monthPrice of one ad click
trade show booth design1,900$33
trade show booth rental1,300$50
custom trade show exhibits480$50
trade show exhibit companies480$50
custom trade show booth390$66
trade show booth builders260$64
trade show exhibit design140–
trade show exhibit rental140$90
How it works

We fix your own website. You approve every change.

Month 1

We fix what holds your site back.

Titles, headings, broken links and pages Google can’t see. Then we rewrite your most important pages with your facts.

Every month

Your site keeps getting better.

Two new or rewritten pages, checked by a person, and a one-page report on the quote requests Google sends you.

Your part

About 2 hours to start.

Then about 15 minutes a month to approve pages. Nothing goes live without your OK.

What changes

Same company, same facts. Now Google can tell what you do.

None of it is a blog post. These are the changes on the example page above.

ItemToday · #25After
Page titleToday: Services – Your CompanyAfter: Custom Trade Show Exhibits in Texas | Your Company
Main headingToday: Welcome to DunmoreAfter: Custom trade show exhibits, built in our Dallas shop
Facts on the pageToday: NoneAfter: 10x10 to 40x40 · 60,000 sq ft shop · rent or buy · storage included · quote in 2 business days
Broken linksToday: 5After: 0
PhotosToday: One stock photo of a convention hallAfter: Booths you built, your shop floor, your install crew
Quote requestsToday: Not trackedAfter: Every request from Google logged and counted
What we fix

What holds exhibit house websites back.

SEO for trade show exhibit companies starts with the website you already have. These are the four problems we see most often on exhibit house sites, and we fix each one on your own site.

Booth photos with no text

Google can’t tell booth size, show or industry from a photo, so your best projects don’t show up in search. We add a short text line to each project: booth size, show, city, client industry, and rent or buy.

No pages for rental or booth size

A buyer who searches for a 20x20 rental lands on a general page and leaves. We build separate pages for rental and purchase, and for the sizes you build most, such as 10x20, 20x20 and island booths.

No pages for your shows and cities

If your site never names the shows and convention cities you work, Google does not connect you to searches for them. We add pages for the shows and convention centers where your crews install, with the services you offer there.

Quote form with no project fields

A form with only a message box gets vague requests, and your team loses time on calls to get the basics. We add fields for show name, show date, booth size and budget range, and we log each request that comes from Google.

Pricing

One extra order a quarter pays for this.

What is one new customer worth to you in a year, after costs? Start there.

Standard

$1,500/month
Setup
$2,500
Contract
Month to month, 30 days’ notice
Year 1 total
$19,000
Book a 15-minute call

Partner rate

3 SPOTS
$1,000/month through month 6
Setup
$1,500
From month 7
$1,500/month
In return
We can publish your results. Your name is optional.
Ask about a partner spot

Not ready for monthly? Start with a 2-week fix sprint for $1,000. It comes off the setup fee if you continue.

Questions

What owners ask us first.

“Our clients sign NDAs on designs. What can we show?”
Show the projects you have permission to show, and describe the others without names: booth size, show, industry and materials. Your shop, your crews and your rental inventory need no permission. We never publish a client’s name or design without their written OK.
“Most of our work comes from repeat clients and RFPs. Is search worth it?”
Keep that work. Search brings the buyers who don’t know you yet, such as a marketing manager with a new show on the calendar. It can also put you on the list when a company looks for builders to invite to an RFP.
“Should we publish booth price ranges?”
A range lets a buyer check that you fit their budget before they fill in a form. You can show a starting price per booth size or per rental package. You decide what goes live.
“We get these emails every day.”
Google is right to warn you about them. Don’t take our word for it: search what you sell and count the results above you. On the call we show you the exact pages we would change.
“Our web guy handles it.”
Keep him. We send him the exact changes.
“Have you done this before?”
Yes. We grew our own sites through search, and we use the same process on yours.

Search “custom trade show exhibits.” Count the results above you.

Then give us 15 minutes. We’ll show you the 3–5 pages we would fix first, and send a plan with your real numbers within 48 hours.

Book a 15-minute call Fix list ships in 30 days, or month 1 is free.