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SEO for injection molders

Buyers are Googling the parts you mold. You’re on page 3.

We fix your own website so it shows up higher when buyers search for a molder. Then more of those buyers send you a quote request.

Example Google results for “plastic injection molding services”. Your company is result 25, on page 3. We rewrite the page, and the target is result 5, on page 1.

Example companies. Dollar figures = monthly searches (1,000) × typical share of clicks at each spot × Google’s ad price for this search ($25).

New buyers pick a favorite before they ever call you.

73%of engineers rely on vendor websites and technical publications.TREW 2025
~60%of the buying process happens before the buyer talks to sales.TREW 2025
77%buy from the vendor they ranked first, before any contact.6sense 2025
$22–75is what Google’s ad tool prices one click at on searches like these.Google Ads, Oct 2026
What buyers search

What buyers type when they need a molder.

Real US searches from Google’s ad tool, October 2026. We pick 10–20 like these for your list.

SearchSearches a monthPrice of one ad click
custom injection molding2,400$20
plastic injection molding companies2,400$21
medical injection molding1,300$13
injection molding near me1,300$13
plastic injection molding services1,000$25
injection molding manufacturers590$25
overmolding services170–
insert molding services170–
How it works

We fix your own website. You approve every change.

Month 1

We fix what holds your site back.

Titles, headings, broken links and pages Google can’t see. Then we rewrite your most important pages with your facts.

Every month

Your site keeps getting better.

Two new or rewritten pages, checked by a person, and a one-page report on the quote requests Google sends you.

Your part

About 2 hours to start.

Then about 15 minutes a month to approve pages. Nothing goes live without your OK.

What changes

Same company, same facts. Now Google can tell what you do.

None of it is a blog post. These are the changes on the example page above.

ItemToday · #25After
Page titleToday: Services – Your CompanyAfter: Plastic Injection Molding Services in Michigan | Your Company
Main headingToday: Welcome to Ashby PlasticsAfter: Plastic injection molding on 28 presses in Michigan
Facts on the pageToday: NoneAfter: 28 presses, 55–500 tons · ISO 9001 · parts in 4–6 weeks · quote in 2 business days
Broken linksToday: 9After: 0
PhotosToday: One stock photo of plastic pelletsAfter: Your presses, your molds, your finished parts
Quote requestsToday: Not trackedAfter: Every request from Google logged and counted
What we fix

What holds molder websites back.

SEO for injection molders is mostly work on the website you already have. These are the problems we find most often, and we fix each one on your site.

Capability facts hidden in a PDF

Press tonnage, resins, part sizes and certifications often sit in a PDF equipment list or are missing. Google reads page text better than a PDF, so we put those facts on the pages as text.

One Capabilities page for every service

When overmolding, insert molding and tooling share one page, none of them shows up well for its own search. We give each service its own page with your facts.

Industry pages with no specifics

A line such as “we serve medical and automotive” gives a buyer no reason to call. We rewrite each industry page with the parts you mold, the resins you run and the certifications that apply.

A quote form that can’t take CAD files

Buyers want to send a STEP file and a drawing with the request. We add a form that takes CAD files and track each quote request that comes from Google.

Pricing

One extra order a quarter pays for this.

What is one new customer worth to you in a year, after costs? Start there.

Standard

$1,500/month
Setup
$2,500
Contract
Month to month, 30 days’ notice
Year 1 total
$19,000
Book a 15-minute call

Partner rate

3 SPOTS
$1,000/month through month 6
Setup
$1,500
From month 7
$1,500/month
In return
We can publish your results. Your name is optional.
Ask about a partner spot

Not ready for monthly? Start with a 2-week fix sprint for $1,000. It comes off the setup fee if you continue.

Questions

What owners ask us first.

“Most of our work is under NDA. What can we show?”
You can show your presses, resins, certifications, part sizes and tolerances without naming a customer. Photos of your floor and of parts you are free to show work too. You approve every page before it goes live.
“Should we list our press sizes and resins?”
Yes. A buyer uses them to see if you can run the part. Google uses the same words to match your pages to more specific searches.
“We mostly run repeat programs. Is search worth it?”
Search does not help with programs you already run. It helps when you have open press time and want new customers who do not know you yet. If your presses are full, it can wait.
“We get these emails every day.”
Google is right to warn you about them. Don’t take our word for it: search what you sell and count the results above you. On the call we show you the exact pages we would change.
“Our web guy handles it.”
Keep him. We send him the exact changes.
“Have you done this before?”
Yes. We grew our own sites through search, and we use the same process on yours.

Search “plastic injection molding services.” Count the results above you.

Then give us 15 minutes. We’ll show you the 3–5 pages we would fix first, and send a plan with your real numbers within 48 hours.

Book a 15-minute call Fix list ships in 30 days, or month 1 is free.