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SEO for machine shops

Buyers are Googling the parts you machine. You’re on page 3.

We fix your shop’s own website so it shows up higher when buyers search for the parts you machine. Then more of those buyers send a quote request.

Example Google results for “cnc machining company”. Your company is result 25, on page 3. We rewrite the page, and the target is result 5, on page 1.

Example companies. Dollar figures = monthly searches (720) × typical share of clicks at each spot × Google’s ad price for this search ($19).

New buyers pick a favorite before they ever call you.

73%of engineers rely on vendor websites and technical publications.TREW 2025
~60%of the buying process happens before the buyer talks to sales.TREW 2025
77%buy from the vendor they ranked first, before any contact.6sense 2025
$22–75is what Google’s ad tool prices one click at on searches like these.Google Ads, Oct 2026
What buyers search

What buyers type when they need a machine shop.

Real US searches from Google’s ad tool, October 2026. We pick 10–20 like these for your list.

SearchSearches a monthPrice of one ad click
cnc machining services8,100$29
cnc machine shop5,400$11
cnc milling services1,300$28
precision machining services880$11
cnc machining company720$19
cnc turning services590$19
5 axis cnc machining services170$6
cnc prototype machining170$34
How it works

We fix your own website. You approve every change.

Month 1

We fix what holds your site back.

Titles, headings, broken links and pages Google can’t see. Then we rewrite your most important pages with your facts.

Every month

Your site keeps getting better.

Two new or rewritten pages, checked by a person, and a one-page report on the quote requests Google sends you.

Your part

About 2 hours to start.

Then about 15 minutes a month to approve pages. Nothing goes live without your OK.

What changes

Same company, same facts. Now Google can tell what you do.

None of it is a blog post. These are the changes on the example page above.

ItemToday · #25After
Page titleToday: Services – Your CompanyAfter: CNC Machining Company in Ohio | Your Company
Main headingToday: WelcomeAfter: CNC machining from 22 machines in Dayton, Ohio
Facts on the pageToday: NoneAfter: 22 CNC machines · 3, 4 and 5-axis · ±0.0005 in · ISO 9001:2015 · quote in 2 business days
Broken linksToday: 9After: 0
PhotosToday: One stock photo of an end millAfter: Your machines, your parts, your inspection room
Quote requestsToday: Not trackedAfter: Every request from Google logged and counted
What we fix

What holds machine shop websites back.

Most SEO for machine shops is work on the pages you already have. These are the problems we find most often, and each one is a fix on your own site.

Equipment list in a PDF or photo

Google can’t read a machine list inside a PDF or a photo, so a buyer who searches for a 5-axis shop does not find you. We put your machines, axes and work envelopes on the page as text.

One Capabilities page for every service

One page for milling, turning and Swiss work can’t rank well for any of them. We give each service its own page with the machines, part sizes, tolerances and materials for that work.

Certifications only on the About page

Aerospace, medical and defense buyers check for AS9100, ISO 13485 or ITAR registration before they ask for a quote. We state your certifications on each page where buyers land.

Quote form that can’t take STEP files

Buyers send a drawing and a 3D model with each request, and a form with only a message box sends them to another shop. We set up a form that takes STEP and PDF files, and we log each request that comes from Google.

Pricing

One extra order a quarter pays for this.

What is one new customer worth to you in a year, after costs? Start there.

Standard

$1,500/month
Setup
$2,500
Contract
Month to month, 30 days’ notice
Year 1 total
$19,000
Book a 15-minute call

Partner rate

3 SPOTS
$1,000/month through month 6
Setup
$1,500
From month 7
$1,500/month
In return
We can publish your results. Your name is optional.
Ask about a partner spot

Not ready for monthly? Start with a 2-week fix sprint for $1,000. It comes off the setup fee if you continue.

Questions

What owners ask us first.

“We’re ITAR registered. What can we say online?”
Your registration status is not controlled data, so you can state it on your pages. Controlled drawings, part photos and program details stay off the site. If your export compliance officer has rules, we follow them.
“Our parts are customer IP. What do we show?”
Show your machines, your inspection room, your materials and your tolerances. Photos of your own sample parts work too. We never publish a customer’s part or name without their written permission.
“We’re build-to-print. What would a page even say?”
Buyers with a drawing search for a shop that can make it. The page lists the facts they check: machines, part size range, materials, tolerances, quantities, certifications and how fast you quote.
“We get these emails every day.”
Google is right to warn you about them. Don’t take our word for it: search what you sell and count the results above you. On the call we show you the exact pages we would change.
“Our web guy handles it.”
Keep him. We send him the exact changes.
“Have you done this before?”
Yes. We grew our own sites through search, and we use the same process on yours.

Search “cnc machining company.” Count the results above you.

Then give us 15 minutes. We’ll show you the 3–5 pages we would fix first, and send a plan with your real numbers within 48 hours.

Book a 15-minute call Fix list ships in 30 days, or month 1 is free.