Buyers are Googling the work you fabricate. You’re on page 3.
We fix your own website so it shows up higher when buyers search for the work you fabricate. Then more of those buyers send a quote request with their drawings.
Example Google results for “metal fabrication services”. Your company is result 25, on page 3. We rewrite the page, and the target is result 5, on page 1.
Example companies. Dollar figures = monthly searches (1,000) × typical share of clicks at each spot × Google’s ad price for this search ($11).
New buyers pick a favorite before they ever call you.
What buyers type when they need a fabricator.
Real US searches from Google’s ad tool, October 2026. We pick 10–20 like these for your list.
| Search | Searches a month | Price of one ad click |
|---|---|---|
| custom metal fabrication | 5,400 | $8 |
| structural steel fabrication | 5,400 | $26 |
| laser cutting services | 4,400 | $11 |
| stainless steel fabrication | 2,400 | $10 |
| metal fabrication companies | 1,300 | $11 |
| metal fabrication services | 1,000 | $11 |
| sheet metal fabrication services | 880 | $12 |
| precision sheet metal fabrication | 590 | $5 |
We fix your own website. You approve every change.
We fix what holds your site back.
Titles, headings, broken links and pages Google can’t see. Then we rewrite your most important pages with your facts.
Your site keeps getting better.
Two new or rewritten pages, checked by a person, and a one-page report on the quote requests Google sends you.
About 2 hours to start.
Then about 15 minutes a month to approve pages. Nothing goes live without your OK.
Same company, same facts. Now Google can tell what you do.
None of it is a blog post. These are the changes on the example page above.
What holds fab shop websites back.
SEO for metal fabricators is mostly work on your own website. These four problems are common on fab shop sites, and we fix each one on your site.
All your services on one page
When laser cutting, forming, welding and finishing share one paragraph, Google has no page to show for any of them. We give each process its own page, with your machines and the parts you make on them.
No materials or thickness ranges
A buyer with a 3/8 in. stainless part can’t tell if you take the job, so they send the drawing to a shop that says it does. We add your materials, thickness ranges, bed sizes and tolerances to the pages buyers read.
Certifications not stated
Some buyers can only use a shop with AWS, ASME or ISO 9001 certification, and they check your site before they call. We state each certification in text on the pages where it applies, so buyers and Google can read it.
A quote form that can’t take drawings
If your form can’t accept a DXF, STEP or PDF file, the buyer has to find an email address, and some go to the next shop. We set up a form that takes drawing files and logs each request that comes from Google.
One extra order a quarter pays for this.
What is one new customer worth to you in a year, after costs? Start there.
Standard
- Setup
- $2,500
- Contract
- Month to month, 30 days’ notice
- Year 1 total
- $19,000
Partner rate
3 SPOTS- Setup
- $1,500
- From month 7
- $1,500/month
- In return
- We can publish your results. Your name is optional.
- Fix list in 30 days, or month 1 is free
- Stop any month
- You keep everything we build
- One client per search list
Not ready for monthly? Start with a 2-week fix sprint for $1,000. It comes off the setup fee if you continue.
What owners ask us first.
- “We do everything from brackets to structural steel. Do we need a page for each?”
- Not for each part. You need a page for each process or kind of work that buyers search for, such as laser cutting, sheet metal or structural steel. We start with the work you want more of.
- “Most of our jobs come from local GCs. Does Google matter for us?”
- It can. When a GC needs a new shop, or is new to your area, Google is one of the first places they look. If all of your new work comes from people who already know you, we will tell you on the call that this may not pay for itself.
- “Should we post prices on our site?”
- You usually can’t, because you quote each job from a drawing. Post the facts a buyer uses to decide if you fit: materials, thickness ranges, typical quantities, lead times and how fast you quote.
- “We get these emails every day.”
- Google is right to warn you about them. Don’t take our word for it: search what you sell and count the results above you. On the call we show you the exact pages we would change.
- “Our web guy handles it.”
- Keep him. We send him the exact changes.
- “Have you done this before?”
- Yes. We grew our own sites through search, and we use the same process on yours.
Search “metal fabrication services.” Count the results above you.
Then give us 15 minutes. We’ll show you the 3–5 pages we would fix first, and send a plan with your real numbers within 48 hours.
Book a 15-minute call Fix list ships in 30 days, or month 1 is free.